Creativity in Spades

You've got 2 ladders, 355 rolls of fluorescent tape and 48 hours;
where would your creativity take you?

If your talented, Texan, and hired by mega fashion brand Kate Spade
and your name is Rebecca Ward, this is what unfolds, literally.

During New York fashion week, Ward created her second (tape) 'installation' for
Kate Spade at their Broome Hill store to kick-off Spring.

With it's zillions of pink and yellow tape to compliment their new Spring line, Kate Spade threw what they dubbed as a "Tape Party" complete with a designated "Tape Bar".

Stocked with rolls of sticky gaffers tape, and blank journals in which to encourage
New Yorker's to "live colorfully" and be creative.

Guests with cocktails in hand, music bumping; ripped, tore, and
stuck to fuel their creative genius.

or 'not'...
We fell for her playful appeal and bold use of color – two things we take seriously
at Kate Spade New York,”
said the store of Rebecca Ward.
Enter to win the Rebecca Ward custom taped "Maryanne" tote here on
facebook by entering the Kate Spade 'Pop of Color Contest'. Must
enter by Monday March the 8th.

Kate Spade first joined forces with Ward for an installation in their Aoyama
flagship store in Tokyo. They fell hard for her creativity
and brought the collaboration home.


other Ward installations, see more here.

Be sure to check out Wards tape installation and Kate Spade's newest collection
at the New York flagship located on 454 Broome St. until the first of July 2010.

Go Forth & Live Responsibly
{stick it to me}

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A Gift Wrapped Life said...

Actually quite amazing.....no wonder that colour masking tape is becoming so popular. Maybe I should be wrapping with it! Fun post.

A Perfect Gray said...

oh, that was so much fun! thanks.

Fabulous Finds Gal said...

How fun and creative is that! I love it.


Simply Mel {Reverie} said...

Just at a museum event, and the craft table was filled with colored tape! I love it! Such a fun way to spice up mundane tasks!

Pamela Terry and Edward said...

Holy Mackerel!

Beadboard UpCountry said...

I loved this!!!! The tape thing is so simple but what impact!!!!!!Your posts are always so fun!!! Hey, I leftyou a surprise on the bottom of my blog. And what's with the Maryanne bag??? Maryanne xo

Christy said...

Wow how incredibly creative! I would have never heard of this if it weren't for you and your uber fabulous blog! Hope you had a grand weekend Deb! xoxo

Francine Gardner said...

How fantastic!!! the store looks almost surreal as a 3 dimensional walk in sculpture. Thank you Deb for showing us what is happening in the world of fashion....and in my neck of the woods since Broome Street is about 10 minutes walk from my Showroom!!

La Dolfina said...

OK That is some creative cool!!!

Renée Finberg said...

absolutely wild.
pink and yellow is fun....
i am a texan!
and i don't think i could complete any 'tape assignments.'

xx crazy post though!! xxx

debra@dustjacket said...

I cannot get over the precision of the taping, that would be soooo hard to do consistently.

MFAMB said...

i'll bet there was a major chemical high!

Marsi @ The Cottage Cheese said...

oh my gosh, this is too fun! however, as a girl who has used dozens (hundreds?) of rolls of painters tape in her life, i have to say that it also makes me feel a teeny bit anxious. imagine the amount of work...

hope you're doing well sweetie, i've been thinking about you. XOXO, M

Julie@beingRUBY said...

Oh My Goodness Deb
There are so many creative minds out there.. Creativity and tenacity!! It's amazing how repetitive use and synchronized placement can create such dramatic results!! From a simple roll of tape!! amazing.. great post!! Hope you are well xx Julie

DolceDreams said...

Simply brilliant! I love it...not a e fan of Kate Spade, but I would definitelt drop in the shop looking like this to check it out...
Thanks for sharing such cool info,

Gwen Driscoll said...


Just beautiful. I love it. What an amazing post. Hope you are well.

Susie said...

Hi Deb - what a lot of fun - something in short supply in these days of doom and gloom...thanks so much for stopping by - I shall be back to catch up....warm wishes, Susie x

Cashon&Co said...

Way cool!!! I wish I was there! I don't know what I would of done with my pieces of tape. So creative - leave it to those Texans ya know. hahahah ☺

Jacqueline @ HOME said...

Good Grief !!!! How did they do that. I can't understand what happens with the sticky side ! Does it get all 'bits' on it ? If I had attenpted that i would have been stuck to it as well !!!!
I think that it looks brilliant and must have been a nightmare to do . I would have had tape in places that you wouldn't think it would be possible to have tape!! I loved this post Deb. Really fun and so interesting to see what can be done with such a simple roll of tape. XXXX

Anonymous said...

tape?!??! who would have thought?!?! beautiful too.
if only rebecca ward could make a stop over to my house and do the same thing with dog hair.....(remember i have 3-aack)!!!
lots of love,

Kitty said...

Hi Deb! So good to hear from you today! Doing OK; it's hard and freezing weather compounds the misery for sure. We get the red marks in our toilet water, too. My remedy seems to work. Good Luck! xo kitty

SpryOnTheWall said...

Great post! Love it! So cool and fun! We are all doing well here. Trying to stay busy and not sick! Hugs to you!!!

Averill said...

Wow, I love it! This looks like it would've been SUCH a fun party to attend.

Hope you had a great weekend, Deb!

Renae Moore said...

I cannot imagine the mind that thinks something like up....genius! I also would not want to be the one that had to keep the tape 'unstuck'!

Magdalena said...

Hi Deb, this is just amazing, I love it!! I use some colored tape for different projects but have never seen it taken to this level of fabulousness. Hope your doing well.

Brillante Interiors said...

Loved the color and the energy of this post. It cheered me up after the closing of the Olympic Games here in Vancouver.

Millie said...

I have a hate-hate relationship with tape Deb. This post has sent me straight to the Therapist's couch!
Millie ^_^

Chicago Chic said...

Wow, this is just amazing. Your comment made me laugh on my recent post...thanks for always making me smile! :)


AJ said...

I cannot take my eyes off these incredible photos....ahhhh, to be creative....bet it just comes out of her, effortlessly and seamlessly....what joy! oxoox

Francine Gardner said...

Hi Deb...just checking in, any life changing decisions in progress....

Barbara said...

Fascinating, Deb! Such colors! And so very Kate Spade-looking!

Southern Aspirations said...

This is quite simply amazing!! Love it!!

Anonymous said...

Very very cool! I love how people can use the same material and make things that are so different. That always fascinates me.
*kisses* HH

Couture Carrie said...

So fun! Might have to go check it out when I'm in NYC this weekend!


DesignTies said...

Wow!! I had no idea tape could be so creative and fun!! And colourful too :-)

I wonder how long it took her to design the layouts for the tape -- the way the strips of tape criss-cross each other is mind-boggling!!


Brillante Interiors said...

Hi DT...I left a comment (re-comment) for you on my latest post. Thanks for visiting.

seesaw designs said...

sooo much fun. i love it.


*Chic Provence* said...

Great, fun post!!


Sanity Fair said...

This is SUCH a cool post!!! Thanks for the behind the scenes - what an incredibly cool idea. And I love the handbag!

Shannon of HAPPINESS IS said...

Amazing!! Such creativity!! :) xo

lisa golightly said...

Deb ... I have to try this. I just got clearance from my neon loving 14 yr old son to do this to his ceiling ( and maybe a little on the walls ). Lime and turquoise ! I will send pictures. Thank you for the inspiration !!!


BonBon Rose Girls Kristin said...

That is so freaking cool! And the tote is just delish.

annechovie said...

Love it....so unique and fresh. Great post, Deb! Have a wonderful weekend!! xo

Unknown said...

This is so great!! what a fun idea!!

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